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Drake isn’t a threat. He’s a preview. A possibility. A demonstration of how far we’ve come, and how far we still need to go to heal from the past.
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People do not want AI music. They want the people they love, and they can be temporarily tricked when AI holds up a perfect mirror to those people.
Looked at through this lens, UMG didn't just want to contain Drake; they needed to contain him. He had to remain predictable, neutralized, and locked tightly into their distribution pipeline to guarantee the exact metrics required to fight off Bill Ackman.
Drake isn’t a threat. He’s a preview. A possibility. A demonstration of how far we’ve come, and how far we still need to go to heal from the past.
People do not want AI music. They want the people they love, and they can be temporarily tricked when AI holds up a perfect mirror to those people.
Looked at through this lens, UMG didn't just want to contain Drake; they needed to contain him. He had to remain predictable, neutralized, and locked tightly into their distribution pipeline to guarantee the exact metrics required to fight off Bill Ackman.
Drake isn’t a threat. He’s a preview. A possibility. A demonstration of how far we’ve come, and how far we still need to go to heal from the past.






